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muskan27
Jul 17, 2022
In Sports Forum
Its marketing and advertising actions to children under 12 years of age Tags Coke marketing advertising minors read later favorites 1 ads Digital Marketing Courses Digital Marketing programmatic The soft drink company is working to reduce calories in all of its beverages, said Steve Cahillane, president and executive vice president of Coca-Cola Americas. Coca-Cola says it will launch more low-calorie beverage options and offer clearer labeling around the world, stepping up its response to widespread criticism that its drinks contribute to weight gain. The Atlanta-based company, maker of such well-known brands as Fanta, Sprite and others, already offers low-calorie beverages in most markets, but there's Gmail Email List no consistency in availability, particularly in emerging markets like China and India. . CocaCola has also announced that it will support programs that promote physical activity and that it will stop carrying out marketing campaigns aimed at children under 12 years of age. What the company has not specified is in which countries it is currently carrying out such campaigns aimed at children. With soft drinks receiving widespread criticism for their high calorie content and their contribution to obesity in today's society, Coca-Cola has become more aggressive in its attempts to convince consumers that its products can be part of a healthy lifestyle. . At the beginning of this year, the company has begun to broadcast a series of advertisements around the world, first in the US and then in other countries, including Spain, within this line of action. The announcement affects not only the existence of drinks with fewer calories, but also the importance of physical activity in combating obesity.
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